Amazon’s Kindle Fire tablet challenges Apple iPad

Amazon Kindle Fire

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Amazon Kindle, including the high-end Kindle Fire, is quickly becoming the second-fastest selling tablet in the market. Sales are projected to reach 3.9 million units in 4Q’11, giving it a 13.8% global market share, which is second only to Apple’s 65.6% share, according to IHS Research. In total, 64.7 million tablets are expected to ship in 2011, up 273% from last year and on tract to reach 287.2 million units 2015.

The Kindle Fire is less than half the price of the iPad2, which starts at $499. It does less, but if all you want it for is entertainment (books, music & movies), shopping, and online web browsing, then the $199 price sounds pretty good. Kindle Fire is sold at a loss (less than the $201.70 manufacturing cost) in hopes of making profit from content and online shopping. The purchase price even includes a one year subscription to Amazon Prime, a $79/year service offering free 2-day shipping with any Amazon purchase.


Amazon Kindle Fire Apple iPad 2 B&N Nook
Price $199 $499-829 $249
Content Source Amazon iTunes Barnes and Noble
App Store Amazon App Store & Android Apps iOS App Store Nook Apps
Apps Available 15,000+ 90,000+ for iPad 700+
Screen Size (inches) 7 9.7 7
Screen Resolution 1,024×600 1,024×768 1,024×600
Screen Pixels Per Inch 169 132 169
Size (inches) 7.5 x 4.7 x .45 9.5 x 7.31 x .34 8.1 x 5.0 x .48
Weight 14.6 ounces 21.28 ounces 14.1 ounces
OS Custom Android iOS Android 2.2
Capacity 8GB 16-64GB 16GB
Expandable Storage No No Yes (up to 32GB micro SD cards)
3G No Optional No
Wi-Fi 802.11 b/g/n 802.11 b/g/n 802.11 b/g/n
Processor Dual-core TI OMAP 4 Dual-core A5 Dual-core TI OMAP4
Camera No Front and Rear No
GPS No On 3G Models No
Browser Amazon Silk Mobile Safari Customized Android
Battery Life 8 hours 7.5 hours 9 hours
Source: (This site has lots of video comparisons too.)

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