Submitting Articles and Other Content
Beginning in 2017, Modern Health Talk will no longer accept byline articles. With well over 700 articles posted already, this site has become bloated just as it needs more focus. That’s why my plan is to publish fewer articles and purge half of what’s already here, keeping only the best and most consequential.
I hope to increase my impact on society without adding more work, and this new direction is influenced by several observations:
- Labor of Love. Modern Health Talk was founded more than 5 years ago, and some of its content has become stale. Hence the cleanup.
- Non-Profit. This altruistic project is only possible because I have a modest lifestyle, full IBM pension and Social Security. I’ve so far avoided advertising, subscriptions, and e-commerce affiliations, because I want to avoid conflicts of interest.
- New Media & Fake News. Traditional news outlets are struggling to compete with smaller outlets, blogs, and social media. It seems that all media profits these days from sensationalism and controversy. I don’t intend to follow that trend, because the loser is the consumer due to the loss of rigorous investigative journalism that separates truth from hype and deception.
- My Unique Value. What I bring that’s unique is my IBM experience and perspective as a retired technologist, market strategist, futurist and consumer advocate, along with my interest and awareness of healthcare issues from serving hospital accounts and being married to an RN (now retired too). I have seen relatively little value from the byline articles I used to publish, so I’m not accepting them.
- Mainstream Press. My value has evolved to the point where most of it now comes from responding to important articles in the mainstream press. I then I then share those articles on social media, along with my responses, which may reference supporting blog articles if appropriate. Sometimes I turn my responses into blog articles so I can refer to them again and again. This is how most people seem to find me, so I’ll keep writing the articles that share my own perspective, even as I spend less time posting to Modern Health Talk blog and more time sharing perspectives elsewhere.
- Trust. I see blogs as an important independent source of information to counter-balance the Concentration of Media Ownership, which Wikipedia describes as having progressively fewer organizations controlling more of the news mass media (print, radio, TV and online). But, blogs have also been the source of “fake news” lately; and the logical result has been a loss of trust – of media on all sides really. The priority of my own posts is to maintain trust.
- Insight & Depth. Closer examination of my website analytics has given me new insight into what readers find most valuable. Articles with important insights and depth have proven to be more popular than shorter byline articles. So the fluff will have to go.
Using My Content
I allow my own original articles to be reposted elsewhere, but only after approval and with attribution. However I can’t authorize third party use of any of the remaining byline articles. I do ask, however, that the republished article be posted with the No Follow attribute so my site’s SEO ranking is not harmed.
Becoming a Partner
I welcome proposals for business partner relationships that can vary from a very loose agreements to cooperate toward some mutual goal, or more formal contractual bonds where both entities agree not to ally with third parties. At this point, I have no formal process defined for becoming a partner but encourage you to send your idea or proposal to Founding Editor.
Become an Advertiser
Modern Health Talk prides itself for being an unbiased and ad-free website and has not sought advertisers or posted Google ads so far, but I would consider proposals that are informational and consistent with my message and purpose. Of course ad rates are always negotiable, but here are some ideas for ad placement:
- Small Ad in Side Bar – The side bar appears on EVERY page and article, except for product comparison pages, giving advertisers the widest possible exposure. We can add a “Featured Product or Service” with pricing that varies by duration (week, month, year), how far up the ad is placed, and if there’s any animation.
- After “Search by Keyword, Phrase” ensures that your (225×130 pixel) ad is seen without scrolling down. ($300/week, $1,000/month, $7,50000/year).
- After “Scroll through our Tweets” would cost less but puts the ad at the bottom of the page. ($100/week, $350/month, $2,500/year)