Market Research

Age Distribution

Market Research, News and White Papers

2015 Global Health Care Outlook
This 17-page Deloitte report estimates $7.2 trillion in global spending in 2013. That’s up 2.8% from 2012 and is 10.6% of global GDP. Compare that to the $3 trillion spent by Americans, which is about 17.2% of GDP and over 40% of what the entire world spends. Ouch!

Age and Sex Composition: 2010
16-page PDF U.S. Census report

Aging in Place 2.0: Rethinking Solutions to the Home Care Challenge
MetLife: Most Americans over age 45 wish to remain in their homes even when assistance with daily activities is needed. This report explores steps needed to develop a care delivery system to support aging-in-place.

Aging in Place Technology Watch
Industry Trends, Research & Analysis

Boomers and Digital Health
“Will Boomers Buy Into Mobile Health?” is an issue brief written by Laurie Orlov for the California Healthcare Foundation to look at digital health market opportunities and challenges among this important demographic.

Aging in the Connected Home
CABA is undertaking an ethnographic research study to determine potential connected home product, service and business opportunities based on needs and expectations of the senior consumer market to support aging-in-place.

Calibrated Care is Closer to Home: 2010 Aging and Health Technology
12-page PDF by Aging in Place Technology Watch. Health care cost growth is unsustainable, and according to some estimates, reaching nearly $2.5 trillion in 2009 or 17.3% of GDP. With little general agreement on how to contain costs, some consumers and providers are finding ways to get or deliver care outside of the walls of the doctor’s office and emergency room.

Should You Hire Family Members as CAREGIVERS?
Ronnie Friedland, an editor at, describes caregiver rights, pros & cons of family caregiving, and offers many statistics about the growing need and the costs of caregiving.

Caregivers of Veterans 2010
99-page PDF. In conducting this study, the National Alliance for Caregiving and its funder, United Health Foundation, have led a first‑of‑its kind effort to assess the needs of caregivers of veterans from combat eras dating from World War II to the wars in Iraq and Afghanistan.

Caregiving in the U.S.
This 82-page research report was produced by the AARP Public Policy Institute and the National Alliance for Caregiving in 2015.

Connected Health: A Growing Market 
Market Research article by Parks Associates

DigitalHealth examines several surveys that look at digital health adoption and reasons for hesitance.

Digital Health Consumer Adoption: 2015
The Rock Health Digital Health Consumer Survey tested adoption of six major categories of digital health technologies and attitudes towards data privacy and sharing within the healthcare ecosystem.

The Disability Statistics Compendium, 2012
156 page PDF with lots of Disability Statistics and Demographic Data compiled by the National Institute for Disability and Rehabilitation Research

The Elder Care Study: Everyday Realities and Wishes for Change
Market Research by the Families and Work Institute has good statistics (54-page PDF).

Facilitating Out-of-Home Caregiving Through Health Information Technology
Survey of Informal Caregivers’ Current Practices, Interests, and Perceived Barriers

Family & Retirement: The Elephant in the Room (20-page PDF)
This landmark Study by Merrill Lynch & Age Wave offers a new approach to financial planning by revealing the impact that today’s family complexities and financial interdependencies have on retirement.

Fierce Mobile Healthcare
Weekly Newsletter tracking the pulse of mobile technology in healthcare

Future of Human Evolution
Website: Predicting the future is by no means an easy task. It requires considerable erudition, creativity, imagination and knowledge. This website provides a vast database of articles and ideas that examine the future of humanity and how science, technology and evolution may shape our common future.

Generations 2010
29-page PDF Research report by PEW Internet that shows notable differences by generation in online activities. While Milliennials (ages 18-33) are more likely to access the internet wirelessly with a laptop or mobile phone, Gen X (ages 34-45) and older cohorts are more likely to visit government websites and get health and financial information online.

Global Aging 2010: An Irreversible Truth
14-page PDF by Standard and Poors of charts & recommendations (6:10 min interview on YouTube).

Health Care Comes Home: The Human Factors
Excellent 203-page report from the National Academy of Sciences examining the Role of Human Factors & Universal Design in Home Health Care

Healthcare and the 2016 Presidential Campaign
Kaiser Family Foundation summary of issues (excellent)

Healthcare Unwired
Access to this free, 40-page market research report by PricewaterhouseCoopers LLP requires registration.

Health Metrics & Evaluation
Visualize and explore US health trends by county, including Life Expectancy, Hypertension, Obesity, and Physical Activity. Other interactive visualizations show the Global Burden of Disease.

This blog service of the US Dept. of Health & Human Services was created to answer your questions about the nation’s transition to electronic health records and to create a conversation about the challenges and successes health care providers, physicians, practices, and organizations are experiencing as they transition from paper to electronic health records.

Health IT News & Opinion
Blog about healthcare technology vendors, healthcare IT projects, and related technologies.

Healthy @ Home 2011
AARP’s “Healthy @ Home” is a 135-page PDF market research report confirming that >90% of adults still want to live at home as long as possible and are willing to pay for services that enable that (2008 version).

Home & Community Preferences of the 45+ Generation
AARP 25-page PDF report showing that 82% of survey respondents said their current home has a bedroom & full bath on the main level while far fewer have an entrance without steps (36%), door handles with levers instead of knobs (34%), and doorways wider than standard (27%).

Website reporting on the impact of Technology in Healthcare overall

Innovating for More Affordable Health Care
24-page PDF supplement to Stanford Social Innovation Review was sponsored by the California healthCare Foundation. “Exploring new ways for social investors to spur innovations that create better, faster, and less expensive health care in the United States.”

International Healthcare Technology Magazine
This website for healthcare IT industry professionals includes Wireless, Mobile & Telehealth News.

Issues in International Health Policy
Report explaining High Health Care Spending in the United States. It’s an International Comparison of Supply, Utilization, Prices, and Quality.

Market Survey of Long-Term Care Costs
The 2012 MetLife Market Survey of Nursing Home, Assisted Living, Adult Day Services, and Home Care Costs

Rising Demand for Long-Term Services and Support
June 2013 Report from the US Congressional Budget Office with great charts and analysis

mHealth App Developer Economics 2014
This 40-page market research report from is the fourth edition of a yearly study on the state and the future of mobile healthcare.

mHealth: New horizons for health through mobile technologies
This 112-page World Health Organization report says, “mHealth has the potential to transform the face of health service delivery across the globe.” Driving factors include rapid advances in mobile technologies and applications, the continued growth in coverage of mobile cellular networks, and new opportunities to integrate mobile health into existing eHealth services.

mHealth Technologies: Applications to Benefit Older Adults
This 39-page DRAFT position paper by the Center for Technology & Aging says “some of the most compelling benefits of mobile technologies are in the areas of disease prevention, chronic disease management, and improving healthcare delivery,” but its full potential for older adults is only starting to emerge.

This website chronicles the healthcare sector’s adoption of mobile technology, which is shaping the future of how healthcare is delivered to the patient on-the-go, at home and at their place of care.

National Sleep Research Resource
Explore a rich collection of sleep research data collected in children and adults across the U.S.

THE NEW ERA OF CONNECTED AGING: A Framework for Understanding Technologies that Support Older Adults in Aging in Place (PDF)
An excellent white paper presents the landscape of technologies for connected aging in four categories (Body, Home Environment, Community and Caregiving), with good descriptions and example products & services.

Older Adults and Internet Use
According to this PDF report by PEW Internet, for the first time, half of adults ages 65 and older are online. This report also differentiates between the older boomers (65+) and the Real Seniors (75+ & 85+), which is a welcomed first among market researchers.

Population Estimates and Projections (US Census Bureau)
An Aging Nation: The Older Population in the United States – 28-page PDF

Population Estimates and Projections (US Census Bureau)
The Baby Boom Cohort in the United States: 2012 to 2060 – 16-page PDF

Public Health 2030: A Scenario Exploration
This report on alternative futures of public health by the Institute for Alternative Futures helps shape decision-making and public investments in a preferred version of the future while avoiding things that would lead to a less desirable version.

Still can’t find what you need? Do a keyword search on this site to select from over 700,000 market research reports.

Social media users say ‘yes’ to sharing health data (Study)
NET: 94% of American social media users agree with sharing their health data to help doctors improve care, 92% to help research, and 94% to help others. But they worry that personal health records could be used without their knowledge (72%) or to deny them job opportunities (66%).

Social media: Who uses it, and what are some health-related examples? (SlideShare from Pew Research Center’s Internet & American Life Project)
Covers general Internet & smartphone adoption plus how many use Facebook, Twitter, LinkedIn, Pinterest, Instagram, blogs, etc. My critique is how they top market segmentation at 65+, which doesn’t consider the Real Seniors.

The State of the Nation’s Housing
This report by the Joint Center for Housing Studies of Harvard University shows that while many age groups are shifting to rentals, seniors are more likely to age-in-place in their own home.

Technology for Aging in Place, 2014
This 31-page report by Laurie M. Orlov of Aging in Place Technology Watch describes the need for and the current market of technologies that help aging adults live full lives in their homes of choice, listing over 50 products in different categories.

Telecare Aware
This blog provides Telecare & Telehealth news updates to help suppliers and service providers around the world keep up with what each other are doing.

2015 Telehealth Consumer Survey, by American Well
Shows that 64% of consumers are ready for telehealth

The birth of the healthcare consumer: Growing demands for choice, engagement, and experience
There’s a new boss in U.S. healthcare: the consumer. That’s the key finding in an extensive survey of 2,339 U.S. residents by Strategy&. The research paints a clear picture of a population displeased with its overall healthcare experience — and with rising expectations for transparency, value, and customer service, as well as a willingness to seek healthcare services from less traditional sources. The healthcare market as we know it is being upended, and the consumer is in the driver’s seat.

Trends in Health Care Cost Growth and The Role of the Affordable Care Act
This report analyzes recent trends in health care costs, the forces driving those trends, and their likely economic benefits.

Unlocking the Potential of Physician-to-Patient Telehealth Services
This excellent report by ITIF (21-page PDF) describes the promise of telehealth and what is required on federal and state levels to remove regulatory barriers that limit deployment and adoption.

University of Missouri’s Aging in Place (AIP) program
Groundbreaking research from TigerPlace, a multidisciplinary project including MU’s School of Nursing, College of Electrical and Computer Engineering, School of Social Work, Department of Physical Therapy, Department of Management and Informatics, Biostatistics Group, and Department of Family and Community Medicine, along with outside consultants.

World Health Statistics 2011 | World Health Statistics 2012
WHO’s annual compilation of health-related data for its 193 Member States, and includes a summary of the progress made towards achieving the health-related Millennium Development Goals (MDGs) and associated targets.

Note that many of the websites listed include their own resource lists, so be sure to look there too. And of course you can do an online search search engine.


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