I spent several days this week at SXSW promoting accessible web design in the Knowbility booth and gained a new perspective of Modern Health Talk in the process.
South by Southwest (SXSW)
“South By” is a week-long music & film festival with over 2,000 bands and dozens of movie premiers from all over the world, as well as a fairly new SXSW Interactive segment for web, mobile and social app developers. Downtown Austin is closed to traffic all week and mobbed by an entirely different and very creative, live-fast, party-hard, and die-young species that thrives on alcohol, energy drinks and a high-energy vibe that can over stimulate older people. Bloomberg described it as “Woodstock for Geeks.”
Making traffic and parking even worse, Austin holds its annual rodeo during the same week. So each year I avoid the mess and have never attended even the tech conference, although it is credited for launching Twitter, Foursquare and other web hits and might normally have been interesting to me.
I just found the whole thing too loud, wild and geeky, and with way too much purple hair, tattoos & body piercings for my taste. But this year was different. Some of its attention shifted to Health, and that’s why I was there with Knowbility, taking the Metro Rail from near home to avoid traffic and parking hassles.
A New Look at Web Design (new for me anyway)
Universal access to education, jobs, government and society today means going online on the Internet, but imagine what it’s like for someone who’s blind, has severely limited vision, has some other disability that makes access difficult, or where English is not their primary language. I sat down with a blind person to get a critique of Modern Health Talk and listen to the text read aloud with JAWS screening reading software.